About Us

Nice to meet you! We're Clare and Noelle, longtime friends who are fans of horse racing, coffee, and sass!

We've always valued having premium brain-fuel handy, because for us, coffee is truly "the handicapper's friend." We also wanted to promote the welfare of the magnificent horses and hard-working people who are essential to the sport we love. Sure Bet Coffee is the fulfillment of our dream, and when you buy it, you Win Three Times over!

1) Our specialty-grade coffee beans are farmed by a cooperative of small growers, which allows them to recognize better prices while providing community benefits. 

2)The green coffee heads directly to our award-winning roaster, where it's small batch-roasted for freshness and a distinctive flavor you'll adore.

3) Every bag of ground coffee we sell—in fact, every item—benefits equine aftercare charities with a $1 donation. Check out Our Causes to learn more about this year's beneficiaries and their great work! 

As if that weren't enough winning, we have a feeling you’ll feel luckier, too, because Everybody Loves a Sure Bet!

In addition to our ongoing e-tail biz, as Sure Bet Partners, we've held a charity auction of vintage horse racing collectibles, raising $1K for equine aftercare. We created and hosted a specialty coffee tasting challenge for a national corporation's employee event where we spotlighted both ethical coffee growing and aftercare heroes. Our latest venture is a limited edition sneaker, called the Saddle Shoe, because we've been craving unique merch ourselves. We love talking about how to make racing more fun with a fans-first approach to experiences and design, so if that interests you, or you have any other questions... .