About Us

Nice to meet you! We're Clare and Noelle, longtime friends who are fans of horse racing, coffee, and sass!

Sure Bet Coffee is the fulfillment of a dream. We've always valued having premium brain-fuel handy, because for us, coffee is truly "the handicapper's friend." We also wanted a way to promote the welfare of the magnificent horses and hard-working people who are essential to the sport we love. So, here we are!

Every bag of Sure Bet Coffee sold benefits you by being deliciously awesome, but every item we sell also benefits equine charities with a $1 donation. Check out Our Causes to learn more about this year's beneficiaries and their great work!