About Us

Nice to meet you! We're Clare and Noelle, longtime friends who are fans of horse racing, coffee, and sass!

Sure Bet Coffee is the fulfillment of a dream. We've always valued having premium brain-fuel handy, because for us, coffee is truly "the handicapper's friend." We also wanted to promote the welfare of the magnificent horses and hard-working people who are essential to the sport we love. So, here we are, having created a brand that allows us to have tons of fun while contributing in areas we care about!

Our specialty-grade beans are farmed by a cooperative of small growers, which allows them much better pricing and provides community benefits. Then, the green coffee heads straight to our award-winning roaster for loving attention. Every bag of ground coffee we sell—in fact, every item of any kind, including our fun merch—benefits equine aftercare charities with a $1 donation. (Check out Our Causes to learn more about this year's beneficiaries and their great work!)  And of course, every sip, swig, or swallow of Sure Bet Coffee benefits you by being awesomely delicious! That’s already Lots of Winning, and we just know you’ll feel Lucky, too—Everybody Loves a Sure Bet!